After viewing this diagram, you may have thought that these are not simply the needs that we must address after 2020, but also the needs of all time.
But the point of this blog post is that these aren’t just new needs; But to show you that we’re in a scenario where these needs will be met more than they were before 2020, and I’ll go over the reasons why one by one so you can see why I’m saying that.
After the year 2020, the biggest change in human life is that we are going through the social distancing and each country’s guidelines to keep ourselves safe in the COVID-19 Pandemic.
As a result of our new lifestyle, social isolation, staying at home, serving home quarantine, and a lack of social connection on the same level as before, we are no longer able to enjoy the things we used to like.
As a result, such desires for what we lack are predicted to rise from the year 2021, especially if you are looking forward to grow your online business
People frequently misinterpret the term “conversation” with “talking.”
Conversation is more than simply talking; it also requires listening. When we talk and listen about a topic with another person, it is referred to as a conversation since it is a two-way exchange of information.
We don’t think of listening to the radio as a conversation because it is a one-way flow of information with no engagement.
And, as a result of our social distancing practice over the previous year and a half, the length and depth of our conversations have decreased dramatically because we needed to do so to keep ourselves safe.
However, when it is diminished, people start to realize how significant it is in our lives, and people actually want to have conversation as a main ingredient of life.
And the desire to have a conversation is not only within our family and friend circle, but also within marketing. As a marketer and a brand, we need to have a conversation with our target marketing because our target market is just human beings. It doesn’t matter whether it is B2B or B2C, the end consumer is a human being.
Consumers are treating and exhibiting their interest in brands based on how much the business is conversing with them.
As I previously stated, a conversation comprises both talking and listening; But people is not always conscious of what is listening and what is hearing these days.
Listening is a vital skill to have these days because many of us speak more than we listen and speak before we properly listen, which often results in incorrect understanding and incorrect conclusions.
So, just like how much you enjoy it when someone listens to you when we communicate, customers loves it when companies and business owners listen to them.
As a result, there is a need to establish a platform where consumers and the general public may communicate with businesses, and businesses must listen to them and read between the lines.
And the reason people like to be heard is because they want to be acknowledged by the one who heard them. And that recognition will be mirrored in action in the form of goods and service in whatever form customers expect.
What do I mean by “recognition”?
This is about caring about them and feeling empathy for them. This is crucial in our personal, family, and societal lives, but it is much more vital in the market, where people expect companies to engage in conversation and understand what they expect from them.
And it doesn’t stop there because there’s something else, they desire to have conversation and desired to be heard and recognized, and that’s leads to the need for customization.
We are being conditioned to expect customization in everything we receive and consume, and even in what we offer. Previously, whatever the company provides consumers swallow it. That was the end of it. But now, brands are providing customization options to meet that requirement from the consumer side.
And where does it come from? It does not begin or exist solely in marketing, but rather in one’s own personal life.
And all of this is built on the foundation of human life, which is relationships.
No one ever values something from the bottom of their heart if it does not have a deep meaning in their lives.
Why does it matter? Because when the world, trends, and lifestyle are not friendly to the above-mentioned factors, the impact in the fundamental it is built on that is relationship building suffers.
So, as an individual person, member of the family and society, and as a marketer for a brand in the market, you should focus on developing a relationship that is the immediate return on investment. And whatever we have to build is to be built on this foundation stone.
What do I need to do to put these everlasting principles into action?
The solution lies with the beauty of Personalized Marketing.
To learn more, read the following article: “11 Key Advantages of Personalized Marketing”
So, what are your key takeaways from this lesson?